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Career
Bloomberg Industry Group
2020 - Present
Leads User Research for Bloomberg Tax Research as the SaaS organization transitions to an Agile, user-centered product company
Develops and owns the end-to-end UX Research practice that investigates root usability issues to align our offerings to customer needs and deliver significant business outcomes
Advocate research findings to diverse audiences through written deliverables and in-person presentations
Expertise in various research methods, including but not limited to usability studies, contextual inquiry, and surveys
Extensive end-to-end experience with taking usability research from study design through recruiting, moderation, analysis, reporting, and socialization to ensure teams take action
Prefect
2020
Conducted bi-weekly user research to clarify user requirements from our product. I reduced the time to receive insight from users by 85%. This feedback decided if we were successful on previous releases and scoped upcoming work, which ensured user needs were a priority input into feature development
Implemented a DesignOps strategy to measure product success and identify opportunities for iteration, demonstrating the user research impact
Build and maintain a research roadmap with a scrappy multidisciplinary startup team in a fast-paced, rapidly changing environment
Understood and incorporated complex technical and business requirements into research at a data workflow management system
Elevated the teams by bringing clarity to an ambiguous inflection point in the business — what comes after MVP?
Excella Consulting
2018 - 2019
Coordinated research strategy across a team of 90 of six scrum teams covering data science to application development to ensure a consistent experience as users apply and manage their immigration benefits at USCIS
Orchestrated ethnographic studies of the immigration process to improve the account design documentation and team prototypes
Evaluated previous research practices at USAJOBS and facilitated meetings to increase transparency into the work, efficiency in requesting research, and onboard new team members faster so they could contribute to teams sooner
Share findings in the optimal medium and level of detail for different audiences while still delivering impact
Collaborating with product teams to define research goals and identify target users
Creating research materials including screeners, guides, and scripts
AKQA
2017
Strategized and created solutions across a distributed team to deliver innovative experiences for Verizon’s mobile point-of-sale (mPOS) technology based on user research I coordinated, ran, and translated
Aligned mPOS product with Verizon’s new branding to create a cohesive and intuitive experience
Worked closely with UX design, product, and engineering teams to gather research recommendations to drive iteration
Education
Master of Fine Arts in Interactive Media | University of Miami | 2017
Bachelor of Science in Advertising | University of Florida | 2013
Additional Design Experience
Guest Speaker on Setting Yourself Up for Success, University of Miami
Guest Speaker on Intro to UX and Nonlinear UX Careers, Florida International University
Guest Speaker on Diverse Thought in Daily Life, Bloomberg INDG
